Meet the Team Behind phelosqurantiv

Real people building real solutions for your financial future

Ezekiel Morrison, Founder and Lead Financial Strategist at phelosqurantiv

Ezekiel Morrison

Founder & Lead Financial Strategist

From Spreadsheet Chaos to Automated Clarity

Back in 2018, I was drowning in my own financial mess. Three different budgeting apps, countless spreadsheets, and still no clear picture of where my money was actually going. The breaking point came when I missed a mortgage payment—not because I didn't have the money, but because my budget tracking was so fragmented I lost track.

That's when I started building what would eventually become phelosqurantiv. Initially just for my own sanity, I created a system that could pull everything together automatically. No more manual entry, no more guessing games. The relief was immediate—and I knew other people needed this too.

What started as a weekend coding project in my Swan River basement has grown into a platform that's helped thousands of Canadians take control of their finances. We're not just another fintech startup throwing around buzzwords. We're real people who understand that financial stress affects every aspect of your life, and we're committed to making it better.

Our Specialized Expertise

Automation Engineering

We build systems that work while you sleep. Our team has spent years perfecting the balance between powerful automation and user control. Every feature is designed to reduce your mental load without removing your agency over financial decisions.

Behavioral Finance

Money decisions aren't just mathematical—they're deeply personal. Our approach incorporates psychological insights about spending patterns, saving habits, and financial stress. We design experiences that work with human nature, not against it.

Financial Data Security

Your financial information deserves military-grade protection. Our security protocols exceed banking standards, with end-to-end encryption and zero-knowledge architecture. We never see your actual account numbers or sensitive details—that's by design.

Canadian Financial Landscape

From RRSP optimization to provincial tax implications, we understand the unique aspects of Canadian personal finance. Our platform is built specifically for Canadian banking systems, tax structures, and financial regulations.

What Drives Us Forward

"Financial clarity shouldn't be a luxury reserved for the wealthy. Every person deserves tools that help them understand and improve their financial situation without requiring an economics degree or hours of manual work."

Radical Transparency

We show you exactly how our algorithms work and why we make specific recommendations. No black boxes, no hidden agendas.

User-First Design

Every feature goes through real user testing with actual families managing real budgets. If it doesn't make sense to them, we don't ship it.

Continuous Learning

The financial landscape evolves constantly. We stay current with regulatory changes, new banking technologies, and shifting economic conditions.